Ashish & Viral employ beautiful Indian fabrics, and fluid, moving, silhouettes, they aim to provide a different palette for the consumer. They are inspired by vintage Indian clothing, but add their own flourishes to make garments distinctive. Unique touches include a fifties-style "bullet-bra" inspired blouse and an eighties-style skirted top. The couple employs over fifty artisans, including a group of traditional weavers in Varanasi. Avenue Montaigne, Paris for John Galliano’s Autumn-Winter Haute Couture Collection’ 98. Soon after the graduation she joined her hands with her husband Ashish, who is a qualified MBA from Australia, to give birth to Studio Virtues, Ahmedabad in Januray 2000.